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What is ranking in the search engines?
Ranking in search engines relates to the website’s position in the search engine results page(SERP). Various ranking factors determine where a website appears in the search results.
It’s based on the content your website holds according to the search query and the quality of the backlinks referred to your website.
To rank high on the search results, Houston SEO Company is ready to guide you and work with you. According to our experts, Google follows mainly three steps to rank your website on the SERP that includes:
Crawling
First of all, Google finds the pages available on the web. Google is consistently looking for new pages and add them to the list of pages. The website’s site map helps Google to crawl.
According to the search query, Google finds the content relevant to them and adds them to the list of the list is known as crawling.
Indexing
After getting the page into the list, Google analyzes the page, what it contains, how the content is helpful, how images and videos work, and try to understand full details and store them in the database is called website indexing.
Ranking
When a user is looking for any information by typing a query or by voice search, Google finds the most relevant answer from the indexed pages. Google tries to provide the most relevant information that’ll be useful to the viewers based on the user’s language and location.
Which factors affect the search engine ranking?
Security
Google considers HTTPS as a ranking factor. Secured websites have more chances to rank up in the search results. The user considers the websites with HTTPS as a trust-worthy site that gives more user engagement that ultimately affects your ranking on SERP.
Responsiveness
Nowadays user uses multiple devices to find something on the search engine from desktop to smartphones. Mobile-friendly websites rank well in the search result as responsiveness is the important factor of the rankings.
Website Speed
Website loading time affects your ranking factor a lot. If your website requires more time to display the content than the user will leave your page that increases the bounce rate. Fast loading website provides the higher user experience that makes your website to rank up in search results.
Backlinks
The number of quality backlinks shows search engine how much you much your website is authoritative and trust-worthy. The more quality backlinks your website has, the more chances to rank up in the search results.
Creative content
Content is an important factor in search ranking. Content provides the higher user experience as it holds the viewers by serving the relevant information in the frame of text, images, videos and etc.
Other than these, there are plenty of factors that affect the website ranking in the search results. By following various SEO strategies, your website ranks well. To rank #1 in Google is a time-consuming process, but with the help of a marketing agency, you can create the plan, and by consistently following them, your website will rank up as soon as possible.
YellowFin Digital marketing agency offers various SEO services, and our experts are ready to work with you and perform multiple strategies to rank your website #1 on Google.